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Reverse Engineering Googles Business Strategies |
by:
Rob Sullivan |
What’s inname? That’sgood question. Some feel thatname that you are given at birth provides and accurate description of who you will turn out to be.
So I began to wonder, doesdomain name say as much aboutfuture site as your name says about you? I decided to takelook at some ofdomain names registered by Google to see if I could getidea of whatcompany may be up to infuture and came up with some interesting ideas which I will share with you here.
Etymology isstudy ofhistory of words. And through etymology you can find out just what your name means. I looked my name up and it means “bright fame.” I guess that’s not too far fromtruth :)
In any case, I took some time one day to see if I could track down some ofother domain names Google owns.
It was actually pretty easy when you consider that Google tends to favor one bulk registrar service. So I went to my local WHOIS lookup site that offers domain exploring and didsearch for Google surrounded by wildcards to see alldomains that have “google” in them. I came up with almost eightzerozerozero results.
So then I started scanning them, looking forcommon registrar that I mentioned, and I captured those domains intotext file for later review.
I may have missedfew, but I came up with twotwo domains. In this article, I’ll look atfew ofmore interesting ones:
google-corp.com
No surprise here – many companies set upcorporate site or portal. Whether Google will use it or not is up for discussion.
google-bank.com
This one wassurprise when I first found itfew weeks ago, but then I heard that Google was looking to hire someone with banking experience. In fact, at Yahoo!s Hotjobs site, there arecouple dozen finance related Google job postings. Speculation is that Google is going after Paypal. I agree, although I think there will be more to it, such ase-commerce system online businesses can build into their sites. In other words, Google becomesfinancial transaction processor for e-tailers.
google-secure.com
I think this one works with“google-bank” domain – after all they needsecure server to handletransaction processing.
google-movies.com
google-showtime.com
google-showtimes.com
These three could work together, or separately. The showtimes domains are pretty obvious – Google could index local theaters and offercentralized place to offer movie listings and times. This would bedirect competitor to AOL’s “moviefone” site which also offers showtimes, reviews and so on.
Google-movies onother hand could offer much more, including distribution of titles online, either first run releases, or other services such as online rentals. If this werecase, this domain would likely also use google-bank and google-secure for transaction processing.
google-travel.com
Yet another vertical Google could enter which would likely directly compete withlikes of Expedia and Travelocity. A full service travel portal offering airline, hotel, and car rental price comparisons and bookings. Again some form of transaction processing would be required.
google-voip.com
google-wifi.com
google-vpn.com
These domains can support my theory on Google’s purchase ofwireless phone provider, which I recently speculated on in this article. We already know that Google recently launched Google Talk, and they have also launchedbeta test ofsecure wi-fi service, but as I mentioned in my previous article, I think this is onlybeginning. Imaginesecure wi-fi/wireless network spanningcontinent which is actuallyhybrid system switching to and fromfibre/broadband connection whenwi-fi/wireless is unsecured or non-existent.
google-webanalytics.com
googleanalytic.com
googleanalytics.com
These ones should come as no surprise. Google recently bought Urchin web analytics. My question is when are they going to give Urchin away for free like they do with everything else?
google-domains.com
Again, with Google’s recent domain registrar status this shouldn’t besurprise. I don’ t know that I see Google getting intodomain registration business, however by registeringdomain they are at least protecting their brand in case they do go that route.
And finally,Ebay killer:
googleauction.com
This makes sense. The company should be able to seemoney making potential here. There is nobody else inonline auction market to speak of.
In fact this could bevery lucrative market for Google, after all Ebay said that it earned $twonineone.six million, forthree months ended in June,fivethree percent increase from $oneninezero.four million atsame time last year. I would think Google would wantshare of that billion dollar per year earnings that Ebay now has.
Of course there are many many other Google domains however I thought these weremost interesting.
If you have your own ideas of how Google could or should use these domains, please post your comments below, I’m very interested to hear what others have to say on this subject.
Aboutauthor:
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to havehtml link pointing to http://www.textlinkbrokers.com
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